Elon Musk Announces Ad Revenue Sharing For Creators On Twitter

As per CEO Elon Musk himself Twitter will begin to share ad revenue with users, this just broke today Friday morning. Creators will get paid for ads that appear in their threads, though it’s not clear yet what kind of percentage will be handed out.

The new revenue sharing program only applies to users who have subscribed to the platform’s $8 per month subscription service, Twitter Blue, according to Musk. And any users who got their blue checkmark before Musk’s takeover will not be eligible.

“Twitter’s legacy Blue Verified is unfortunately deeply corrupted, so will sunset in a few months,” Musk tweeted in response to questions. Details haven’t been released about the new program, but Musk tweeted that it will start today. And you can bet plenty of creators are anxious to learn what kind of cut they’ll make. YouTube gives creators a 55% cut on revenue, while TikTok splits revenue 50/50 with its creators. 

Tim Pool who is a YouTube creator himself responded to Musk’s tweet with “how do we sign up,” though the conservative commentator didn’t get an immediate response. But Musk has been talking about generating different revenue sharing models for Twitter since at least November, but there’s been some confusion about when and how such a program would launch. In true Musk form, it appears the CEO sent out a notice about a program before any official announcement from the company’s communciations channels.

Musk purchased the social media company for roughly $44 billion back in October after a protracted legal battle following the billionaire’s attempts to pull out of the deal. The changes came quickly at Twitter, with Musk firing a huge number of staff, and reported chaos among many of the teams. Musk said he’d go after the bots on the platform, many of which have led to people getting swindled by Musk impersonators. If you’re wondering whether people actually fall for those scams, they do, and I have the documentation from the FTC to prove it.

But things have seemed to calm down at Twitter in recent weeks. This is great news here...